Influencer marketing has gained ground in just a few years, and for good reason. According to a Linqia study, 86% of marketers have used it, and 94% of them found it effective. Influencer marketing can help brands boost their authenticity, which is necessary for building trust. It can also help drive engagement, website traffic, and conversions. […]
An Executive’s Guide: How to Do Influencer Marketing the Right Way Read More »
You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder. I’d also wager that PPC marketers
Join 14 Performance Marketing Experts for PPC Week, August 14-18 Read More »
In a combination of two digital marketing firms, Scorpion, based in Valencia, has bought Driven Local, which has its headquarters in Islandia, N.Y. The purchase will bolster Scorpion’s ability to grow in key industries, the company said in a statement. “With Scorpion’s intense focus on technology and customer satisfaction and Driven Local’s proven success with
Scorpion buys N.Y.-based digital marketing firm – Santa Clarita Valley Signal Read More »
BY GABRIEL SHAOOLIAN, MD AND FOUNDER, BLUE FOUNTAIN MEDIA Allocating marketing budgets is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your budget on a marketing tactic that
How To Get The Most Out Of Your Digital Marketing Budget: Where To Allocate & Why Read More »
If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was clickbait, but you can’t be sure. You want to believe we wouldn’t be so cruel. You want to believe the monitor you just spit coffee
Attention Marketing Savants: WordStream Is Hiring Read More »
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently has 93 employees and revenue
Meet the fake news of the online marketing world (that Google loves!): Review sites Read More »
Marketing techniques are constantly evolving in correlation with advancements in technology, and in the internet age we live in SEO is at the forefront of marketing strategy. In yesteryear, manipulative SEO methods were commonplace and perhaps even courted by Google, but more recently the company has encouraged the demise of these practices, meaning marketers have
3 Advanced On-Page SEO Techniques To Enhance Your Online Marketing Read More »
Launching a startup is exciting for entrepreneurs, especially in this day and age where technology has made doing business easier and more efficient than ever before. Technology has opened up a ton of marketing methods that allow you to sell your products and services and build your brand. These days, a startup may be able
How to Create a Digital Marketing Strategy for Your Startup Read More »
Make sure your skills will still be relevant in 2020 As you’ll know, Technology is always advancing. Facebook, Google and all the main platforms are always updating their relevant algorithms. With the continuous updates to new techniques and platforms to aid in your marketing goals, it can be hard to keep up in a rapidly changing environment.
Are your marketing skills up to-date and still relevant? Read More »
One of the most important lessons you’ll need to learn when you break free of the shackles of the 9-to-5 and embrace the dot com lifestyle is that hours worked do not equate to dollars earned. You’ll also need to learn that you’ll never really “clock out” from the job, because you’ll always be working
10 Marketing and Blogging Podcasts You Need to Listen to Read More »
