For those of you not aware, the AddThis.com plugin is a social share plugin that has gained popularity for providing an all-in-one solution to bloggers. Over the past few months, the AddThis.com team has made several changes to their plug-in, making it more user friendly. What’s interesting is the diversity of websites this plug-in is […]
What to Promote with AddThis Marketing Tools For Optimal Conversions Read More »
If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why
Why Revenue is the wrong metric for B2B marketing Read More »
You’ve set up a site featuring a product or service you believe will be beneficial to your market, written great content to inform and engage your readers, and leveraged marketing strategies to draw in traffic. Everything is ready to go and working like a dream. Yet there’s still something missing; visitors need a little extra
I audit social media profiles for a living. I’ve seen some crackin’ strategies and I’ve seen some strategies quite literally cracking. There are endless ways of approaching social media when it comes to digital marketing, and there’s no denying the importance of a brands social presence in today’s tech driven society. Getting it right can
7 Tips to Help Improve Your Twitter Marketing Strategy Read More »
If you running an online store or an offline business with some internet awareness, you might have heard of these terms Digital Marketing, Internet Marketing, Online Marketing. Let’s dive in and understand Internet Marketing a little better. Internet or Digital Marketing is a data oriented, result oriented (pay for your results) form of marketing. Digital
How to Generate Higher ROI with Digital Marketing Read More »
Spin is spin, even when it is written by journalists. (Image: scyther5 / iStock / Getty Images Plus) Stories like this can’t be found in corporate media! Make a tax-deductible donation to Truthout by clicking here. I first started writing articles when I was a teenager, as one of the ways I could contribute to
Journalism Is Dying and Content Marketing Is Taking Its Place (I Know Because I Do Both) Read More »
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you’ll need
Pexels / Pixabay To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those
6 Sales and Marketing Tips & Ideas to Grow Your Business Read More »
In today’s digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers, infographics, social media, webpages, and other branded materials. Finding the right version of
5 Best-Practices for Managing Digital Marketing Content, Media, and Assets Read More »
I don’t know about you, but lately, my Facebook news feed has been full of ads for growth-oriented tech tools, promising everything from customer acquisition to revenue lift and more. As a founder and partner in several tech companies, I’m lucky enough to have co-founders and developers I can turn to when I need specific
Building a Growth Marketing Tech Stack: 3 Questions You Need to Answer Read More »
