This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an action-based approach, pick your battles, beware of small sample sizes, and more… 1. Start with the basics It’s easy to become obsessed with pinpointing the ultimate ROI-based marketing metrics; but, rather […]
For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to
Here’s what 376 marketers say is working in online marketing Read More »
Influencer marketing can help businesses build trust and excitement by working with influential people in a particular industry or niche. If your business has yet to dive into the world of influencer marketing, or if you just want to learn more about this marketing concept, you might be interested in attending Influencer Marketing Days. The
Influencer Marketing Days Provides Professional Development, Networking Opportunities Read More »
When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts and move them through the buyer’s journey by created personalized
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to decide whether to zig or zag. On the news
You’ll hear a lot about influencer marketing as the CEO of your company. You’ll find that most online media articles and discussion about the topic are from influencer marketers and agencies, particularly when it comes to ROI and results. It can be easy to question if there’s a vested interest when influencer marketing service providers
5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO Read More »
Marketing Technology Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. Source link
Accelerate your marketing with the MarTech Power Pack Read More »
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers at the 2017 eTail West Conference held earlier this year. Enterprise retailers with at least US$500 million in annual revenues participated in the study,
SEO, SEM Rule Retailers’ Marketing Budgets | Marketing Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Chatbots, content production models & Microsoft’s earnings report Read More »
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