How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web […]
How to Back Up Your Marketing Facts in a World of Fake News Read More »
Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you’ve never done it, working with a B2B digital marketing agency is a bold exploration of unknown territories. Still, many B2B companies
10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency Read More »
I encourage everyone to start utilizing infographics in their content marketing because it can definitely help increase user engagement. Statistics shows infographic usage has increased 800% in 2 years which is a staggering number. This data also means that bloggers and developers must be having great success using them within their content and/or in social
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Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in
8 Ways to Stay Cool With Your Summer Marketing Read More »
Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you structure marketing to
Organizing for Martech: Re-examining modern marketing Read More »
You may know these mobile marketing stats, but you don’t know these email facts… Or do you? An infographic by WebsiteBuilder.org is full of facts about email marketing. We’ve pulled out a few to test your email marketing knowledge: 1. How many billion emails are sent on average each day? A) 126 B) 156 C)
119 Stats, Facts, and Figures About Email Marketing Read More »
Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many ‘one-size-fits-all’ fad diets – most of which exclude entire food groups (such
What Good Email Marketing and Weight Watchers Have in Common Read More »
Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and
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Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources of information, potential vendors, and service providers. In fact, B2B mobile usage is intensifying throughout the entire buying cycle. According to a Google and Millward Brown
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TRIBECA, N.Y., July 19, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses why A/B testing is important for your business website. Business websites have a common goal;
