5 Ways Effective Communication Can Energize Your Marketing Strategy The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll be comfortable with and do everything you can to make their […]
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Yesterday we quizzed you on email marketing stats. Today, we’ll take a look at mobile. The following infographic by WebsiteBuilder.org is full of facts about mobile marketing. So let’s see how much you know. According to the infographic… 1. The average conversion rate on mobile is higher/lower than on desktop? 2. The average clickthrough rate for
The big mistakes that content marketers need to avoid when planning their campaigns. While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing works on
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Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10 years now, I’ve seen
Forbes Four Ways To Increase Your ROI From Mobile MarketingForbesNot only will this keep mobile users on your site, but it is also important for search engine optimization. Not only does Google use mobile bots and desktop bots to crawl site, but it’s starting to prioritize the results of those mobile bots. If you’re …
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One of the best ways to figure out what your customers want is to ask them. Don’t get me wrong, looking at numbers and statistics gleaned from various sources is helpful, and this includes comments on posts, Facebook Likes, click-through rates, newsletter subscriptions, and more. But, you’ll never learn more than when you hear the truth
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These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different channels, multiple devices and a slew of sources can create countless non-linear paths. As B2B marketers, our great task is to leverage and measure these journeys to maximize sales opportunities. Therefore, marketers must be
Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products. But what about the small business owners who don’t have the money to pay an agency to start an influencer marketing campaign? Or those who can’t offer big sums directly to
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Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a
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It’s easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. And so, often, we’re all too quick to examine each through its own separate, distinct lense. But what happens if we swap lenses? Just because B2C brands cater
3 B2C Marketing Strategies That B2B Companies Should Use Read More »
