marketing

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10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system! The PR approach When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like […]

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How brands have used emoji marketing successfully

5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more

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big and small

The Big and Small ‘T’ In Digital Marketing Transformation

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the

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Infographic: Mailjet Celebrates World Emoji Day – Email Marketing – SMTP services

Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of

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