Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system! The PR approach When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like […]
10 Awesome Ways To Supercharge Your Brand With Influencer Marketing Read More »
checovenier / Pixabay This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your
4 Digital Marketing Tips to Keep Your Business Hot this Summer Read More »
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, not in isolation. The
Social Media Marketing Planning + Alignment with other Channels Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO Read More »
Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won’t believe the
Stop Overlooking Videos as a Top Marketing Tool Read More »
5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more
How brands have used emoji marketing successfully Read More »
July 17, 2017 So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these
Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit Read More »
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the
The Big and Small ‘T’ In Digital Marketing Transformation Read More »
Questions. At CMI, we get a lot of them, and we answer them in blog posts, interviews, one-on-one conversations, etc. We (still) are often asked what content marketing is, how brands truly find success, and how to get started. We field a lot of questions about how to generate leads with content marketing, but our
10 Most Common Content Marketing Questions Read More »
Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of
Infographic: Mailjet Celebrates World Emoji Day – Email Marketing – SMTP services Read More »
