marketing

55+ Proven Ways Content Marketing Can Help Your Business [Infographic]

Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales. Marketing departments are spending an average of 13% of their budgets on content marketing today. Whether you already have a content marketing strategy in place […]

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State of Marketing Automation in Australia and New Zealand

SEO BLOG / Good To SEO

The ‘holy grail’ of marketing automation envisaged by marketers sees the complete elimination of internal data silos to build a 360-degree view of the customer, and the utilisation of this intelligence to enable deeper, personalised engagement with prospects and clients. But how close are today’s marketers to realising this? This is Econsultancy’s first State of

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3 Things Marketing Managers Aren’t Telling Their CEO

Content marketing, SEO BLOG / Good To SEO

I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in.

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LiteMoney – Internet and Affiliate Marketing System

SEO TOOLS / Good To SEO

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Head Of Neiman Marcus’ iLab Answers 4 Questions For Marketing Innovators

Expert Interviews, SEO BLOG / Good To SEO

Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG), where he is responsible for evaluating, designing, testing, and piloting cutting-edge technologies and applications for luxury retail. Emmons founded and built the Neiman Marcus Innovation Lab (iLab) in 2012, which has grown to become the company’s hub for innovation projects and has earned

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Will People-Based Marketing take over?

A-From MTT, Channel: Martech: Marketing, SEO BLOG / Good To SEO

It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. bought Myspace-owning Viant. The combined company claimed it had access to more than 1.2 billion

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Marketing and Advertising Job Market Outlook for 2H 2017

SEO BLOG / Good To SEO

Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group. The report was based on data from a survey conducted in June 2017 of 200 marketing executives randomly selected from companies with 100 or more

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Generate Referrals With Easy-to-Use Referral Marketing Systems

SEO TOOLS / Good To SEO

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The 7 rules of respectful marketing

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad. Virtually

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What is integrated marketing communications?

Always-on communications, Integrated marketing communications, SEO BLOG / Good To SEO

A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media.

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