marketing

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Applying Usability Concepts to Your Content Marketing

bavarian_web_solutions / Pixabay In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases. That is, for […]

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5 reasons why retargeting must be included in your marketing funnel

Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. Marketers and business owners know how important it is to have a comprehensive marketing plan,

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10 Marketing Strategies Every Startup Should Know

Startups can benefit from marketing strategies called “growth hacks.” Sean Ellis coined the term back in 2010. It refers to non-traditional marketing techniques designed to rapidly grow your business.  These strategies are based on the latest trends. From the web design, email templates, content creation, social media, search engine optimization, advertisement, landing pages and others

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Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your… Please visit

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Thinfilm Introduces IoT-CNECT Box to Provide Consumer Brands with Quick-Start Solution for NFC Mobile Marketing

Multiple NFC Tag Options and Integrated Cloud-Based Platform Enable Turnkey Implementation of Smart Packaging Solutions Featuring NFC                    OSLO, Norway, May 18, 2017 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions using printed electronics technology, today announced the launch of its

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Why Live Video Might Be the Future of Content Marketing

The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the

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How to Use Big Data Analytics to Grow Your Marketing ROI

If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in

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Retail Search Marketing Agency, NetElixir, Eyes Top Award From Google

“We are honored to be in the top running for Google’s Premier Partner Awards. We have been working with top retailers like Teleflora for over a decade and are excited to have our work recognized by such a leading industry body,” said Udayan Bose. Princeton, NJ (PRWEB) July 13, 2017 Princeton-based digital agency NetElixir

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