marketing

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5 Marketing Trends and How Technology is Helping Marketers Address Them

b2b, Modern Marketing, SEO BLOG /

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected […]

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Creating a strategy for using LinkedIn for B2B marketing

Linkedin marketing, SEO BLOG /

Developing a strategic approach to LinkedIn Marketing for B2B companies – advice from Steve Phillip of Linked2Success In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. The interview covers the essentials of using LinkedIn such as overcoming barriers to entry, avoiding

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Love Your Melon Brand Shows How to Use Multiple Marketing Strategies

Retail Trends, SEO BLOG /

Love Your Melon, an apparel brand with a charitable twist, started out as a class project. But since then, it has bloomed into a multi-million dollar business by combining one product marketing strategy with another. The business sells hats and other apparel and accessories online, allowing it to save a significant amount of money over businesses

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Types of Video Content and Their Place in the Marketing Funnel

SEO BLOG /

With 90% of consumers finding video helpful in their buying decisions, according to today’s infographic, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which

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This is What Customer-Centric Marketing Really Looks Like

Advocacy & Loyalty, customer centric marketing, Customer Marketing, expand marketing, SEO BLOG /

Personalization means far more than just slipping peoples’ first names in, too. True personalization would track customers’ behavior and only serve up messages that are suited to the customer’s interests. Here are a few other examples of practices that those striving to truly personalize their marketing would adhere to: Assemble the content of email updates

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The 12 Simple Rules For Successful Content Marketing

The 12 Simple Rules For Successful Content Marketing

Content marketing, SEO BLOG /

Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on everything from the marketing output of a small business to a whole country’s presidential election result. It’s difficult to even comprehend how much content is produced on a daily basis – with two

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