Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?” While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools […]
6 Free Resources for Industry-Specific Marketing Benchmarks Read More »
5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The
Marketing Automation Is A Must – But You Need A Strategy Read More »
The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%); expand brand awareness (92%); and reach new targeted audiences (88%). They’re all valid goals that’ll complement your efforts to increase the bottom line and further solidify your brand as a mainstay in
5 Keys to Improving Your Influencer Marketing Campaign Read More »
The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social strategy, they spent a lot of time answering “what?” and “why?” But as a recent study by Tomoson Research shows, influencer marketing is now “the fastest-growing online customer-acquisition channel—beating organic search, paid search and email marketing.”
Influencer Marketing Ain’t Easy: 5 Client Questions Read More »
Share on Pinterest “You’ve got a new sale”. This is the most amazing thing you see as a notification in the morning on your phone. I still remember the day when I first got my affiliate sale. It was overwhelming and I was on top of this world. That was the ahaaa moment of my
7 Myths About Affiliate Marketing (Kill Them if You Want to Succeed) Read More »
You know those handy emails you receive whenever you need to reset your password? Or those friendly reminders sent when you’ve forgotten about the items in your shopping cart for a few days? These aren’t your average email — they’re transactional emails. Improve The Design Of Transactional Emails Transactional emails refer to all triggered
As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey. Having been to every stadium/arena, the fan experiences are quite different! At home,
Ignite the Fan Experience | Oracle Marketing Cloud Read More »
Have you ever undergone an audit? Technically, an audit is an “official examination” of something. We mostly know it in the context of the worlds of finance and taxes. We envision a consultant (or several) coming to our office, ripping our files out of our desk drawers, and going through them line by line to
How to Conduct an Audit of Your Marketing Efforts in 9 Steps Read More »
High-performing marketing teams are more likely than underperforming ones to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. The report was based on data from a survey conducted in April 2017 among 3,500 marketing leaders (those holding a manager or higher role within
Big news: In the last few years, things have run fast and hot at Velocity Towers. Big growth, great clients, opening in NYC, starting a Content Performance practice, an Agency of the Year win (still bragging about that)…. As you might expect, the heat attracted interest from potential acquirers.I won’t lie, it’s been flattering as
Next 15 acquires Velocity, the B2B tech marketing agency Read More »
