When that new restaurant opened in your neighborhood, chances are you went to Yelp to see the food ratings by customers. Before choosing a hotel room, you probably visited TripAdvisor. When you considered installing that new deck, you likely visited Angie’s List or Porch. And why wouldn’t you? After all, we now live and work […]
How to Use Testimonials & Reviews in Your Marketing Strategy Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking Read More »
Why all the noise about marketing automation? As a category, industry revenues are experiencing a stratospheric increase. The global MA market is forecast by MarketsandMarkets to grow from $3.65 billion in 2014 to $5.5 billion in 2019. What’s driving that growth explosion? At the start of this century, it was rare for a company to have
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. Content marketing is the act of creating, publishing, and distributing content — such as articles,
Many marketing agencies know the feeling – a new client wants to know how you can help them grow, in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think it is. Mostly, they want their brand to be recognizable, to have people
5 Strategies Agencies Can Use to Help Clients Build Their Marketing Reach Online Read More »
Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream – with social media ad spend expected to exceed $35 billion in 2017 – it needs to be treated as any other type of marketing channel would. This means you can no longer afford to half-heartedly execute your social
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One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavors without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with potential volunteers and turning them into dedicated
4 Ways to Recruit Volunteers with Inbound Marketing Read More »
There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Use Amazon’s Brand Registry?” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly.
2 new marketing options for FBA sellers on Amazon’s Brand Registry Read More »
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge
8 Free Content Marketing Tools You Should Be Using Read More »
Which are the technologies that are dominating the Marketing Automation space? Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence and lead generation company SimilarTech and inbound marketing agency Bold Digital Architects. The two companies recently
