marketing

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Online Marketing Tips From a Tech Industry Guru

Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Traveling to and speaking at conferences and events affords me the ability to meet and exchange ideas with other industry leaders. If you have not seen the first two videos from my Industry Leaders Success Tips, check out parts

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Why Digital Marketing Analytics Matter To Your Business

NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other

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B2B Influencer marketing – how integrated is it?

Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in

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People-based marketing requires good people

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly match first-party customer and prospect data

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Shoestring Marketing Doesn’t Have to be Hard: Read These Simple Tips

One of the most critical, and most challenging, aspects of running a small business is marketing it.  Most entrepreneurs have little to no background in marketing, and often lack the resources to hire the talent that could make a difference in this area, especially early on.  Failing to market your business and its products effectively can be

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4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place. Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do

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Content Marketing Tips: From Creation to Distribution

“Content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free.” —Scott Brinker In content marketing, the objective is simple, but the

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