NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or […]
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
There are many different types of content marketing strategies you can implement into your blogging. You have to first figure out your main objective and what you’re trying to achieve. Without a solid game plan, you’re going to have a hard time coming up with a strategy that converts. In the end, it’s about achieving
Inbound Vs. Outbound Marketing – What Should You Implement? Read More »
Three months after inking a deal to supply real-money online casino games from developer High 5 Games to operators across Europe and Canada on an exclusive basis and platform provider Nektan has now agreed to spend just over $646,000 in order to take complete control of its digital marketing arm. Gibraltar-based Nektan operates over 75
Nektan agrees digital marketing arm buy-out agreement Read More »
With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
The Formula to Calculate Content Marketing ROI Read More »
Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms of more new visitors to your website, an increase in the number of customers, better brand loyalty and greater brand awareness. A good
7 Content Marketing Tactics To Boost Your Organic Traffic Read More »
Google is changing so often these days that many marketers struggle to keep up-to-date. Just looking at all of the Google algorithm updates is enough to give anyone a headache. Marketers do, however, need to keep up with them, even if search engine marketing is a small part of their job. At a recent Econsultancy
Four search engine marketing updates busy marketers might have missed Read More »
Small businesses can save time and get better results with these handy Twitter marketing apps Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves
Top 5 Twitter marketing apps for small businesses Read More »
The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming commoditized, and users
Imagining the possibilities of marketing and artificial intelligence Read More »
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Social listening
How Social Listening Can Strengthen Your Online Marketing Strategy Read More »
