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Dex Media acquires YP Holdings to expand its SMB marketing automation platform

Business Issues: Acquisitions & Investments, Channel: Local, Search Engines: Maps & Local Search Engines, SEM Industry: Acquisitions, SEO BLOG /

Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged […]

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Cross-Channel Marketing in Australia and New Zealand

SEO BLOG /

Your name We like to be personal when we contact you. Your work Knowing where you work and what your role is means less noise. Country Please select a country…AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, the Democratic Republic of theCook IslandsCosta

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Top 3 tips to improve local SEO – Search Marketing

search engine optimization tips, SEO BLOG /

Know the keywords that matter “The first step should always be linking your brand with keywords that consumers associate to your industry, even if they are not aware that your company exists. If your business focuses on outdoor equipment, your keywords should include “tents” or “camping”, and if you want to get even more specific,

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5 secrets from top brands to inspire your Twitter Marketing Strategy

SEO BLOG, social listening, Twitter Marketing /

Follow these examples to get the most from Twitter marketing in 2017 Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge. Success is not just about

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New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

ad spend, AdWords, beta tool, buying journey, customer behavior, Digital Marketing, DoubleClick Search, Google Analytics, Google Attribution Tool, Google Marketing Next conference, is my marketing campaign working, marketer, marketing campaigns, marketing channels, Marketing Strategies, Newsrooms, SEO BLOG /

There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to

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How To Choose The Right Type of Content Marketing Firm

search engine optimization cost, SEO BLOG /

Content marketing has been popular for at least a decade and shows no signs of slowing down. Having been in the industry since its earliest days, I have seen a lot of great content marketing professionals transform their clients’ businesses. Unfortunately, I’ve also seen a lot so-called content marketers whose only real skill is talking

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How to Build a Sustainable Social Marketing Strategy [Infographic]

SEO BLOG /

By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience. And then a bunch

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The Marketer’s Guide to Content Marketing

b2b, Brand, brand awareness, Buyer Personas, Content, Content marketing, content marketing funnel, content marketing resources, Content Strategy, customer avatar, customer journey, Digital Marketing, SEO BLOG /

We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant

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