marketing

Implementing B2B Content Marketing – A Proven 7 Step Approach

B2B Content Marketing, B2B Marketing, b2b marketing technology, b2b marketing tips, b2b sales leads, buyer journey, buyer persona, content conversion, Content marketing, organizing marketing, owned media, paid media, SEO BLOG / Good To SEO

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of […]

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Marketing Your Tire Dealership – Tire Review Magazine

search engine optimization cost, SEO BLOG / Good To SEO

Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing. Building awareness along the consumers’ path to purchase, ensuring you’re “found” by potential customers, requires the use of multiple channels and a more targeted approach. Chances are you’ve observed the marketing landscape shifting

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3 Ways to Increase Your Conversion Rate with Data-Driven Marketing

BrandViews / Campaign Monitor, SEO BLOG / Good To SEO

If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing. Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community. Check Google Trends, and you will see how popular it has become in recent years: Far from being a fad, data-driven

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social media mobile icons snapchat facebook instagram ss 1920

The year in social marketing so far

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Messenger, LinkedIn, Pinterest, SEO BLOG, Snapchat, twitter / Good To SEO

The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017

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My site is not ranking on google – Marketing

search engine optimization google, SEO BLOG / Good To SEO

There are many poossible reasons, and it is not possible for us to give you a definitive answer. Where your site appears in search results depends on various factors, including the exact search term used and the quality and number of your competitors. If you are in a high-competition niche, you’ll find it harder to

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Getting Started with Behavioral Email Marketing

Marketing, SEO BLOG / Good To SEO

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing

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How to Create a Winning Content Marketing Playbook

Content Creation, content distribution, Content marketing, Content Strategy, Marketing Strategy, SEO BLOG / Good To SEO

The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,

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What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure

SEO BLOG / Good To SEO

In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes. What you might not expect is what happens: They bomb. Totally.

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Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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Made You Look! 3 Creative Marketing Tips for Your Business

B2B brands, Business management, creative marketing, Marketing Tips, SEO BLOG, Tools & Tips / Good To SEO

Made You Look! 3 Creative Marketing Tips to Help Your Business Stand Out In order for a brand to appeal to consumers, it must stand out from the competition. Fortunately, this doesn’t mean your business has to set up an inflatable tube man out front; creative marketing simply means that when other brands zig, yours

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