Think back to your previous jobs and it’s likely that you can remember departments that were siloed, each focused on its own wants, needs, and goals. The mail room, for example, might have wanted to end its workday at 4 p.m., even though the packaging department frequently had last-minute shipments. No matter what industries you’ve […]
Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code
Using Google Analytics to evaluate content marketing effectiveness Read More »
Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference. Source link
Inside Act-On: i 💙 marketing, Customer User Conference Recap Read More »
If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up
4 Telling Trends That Predict the Future of Marketing Read More »
Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer
Marketing Tech How AI is changing SEO – Marketing Tech NewsMarketing TechAlthough AI SEO is still in its infant stages, in the next couple of years it will dominate how digital marketing companies develop SEO strategies.5 Evergreen SEO Tips That Have Stood the Test of Time – Coast …Coast Digital (blog)Birmingham, Alabama Reason #13 Why
How AI is changing SEO – Marketing Tech News – Marketing Tech Read More »
I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for the continuous change. Throughout, I remain acutely aware of the balancing act that’s part and parcel of life in this job. We practice in the space between the scientists who create great products and the warriors who help sell them.
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is always looking at which channels bring down costs and increase revenues. Google AdWords can be a great way to achieve those ROI goals, and
How to Improve Your Marketing ROI With Google AdWords Read More »
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is
11 Companies That Are Killing It with Their Digital Marketing Campaigns Read More »
Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately
Industrial Content Marketing — Goals are Misunderstood and Misaligned Read More »
