Kristina: First, let’s discuss what local search is and why it’s important to brands and retailers. Alex Porter, President, Location3: Local search [is] any search performed which is aimed at locating within a specific geographic area. For example, if a user was looking for a dentist in her neighborhood and googled “dentist near me.” While […]
How to improve local search efforts – Search Marketing Read More »
In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. #Marketing, in its truest form, was meant to be a
The Only 10 Ways to Make Money From Content Marketing Read More »
A successful marketing campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from nothing that helps the business meet its goals. But working with various teams and individuals is not always simple. Coordinating schedules, communicating, and working
A Blueprint for Planning and Building Marketing Campaigns Read More »
Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant. Nevertheless, it appears as if its death is greatly exaggerated—in the near future at least. The rise of e-commerce, as
7 Tips in Choosing the Right Digital Marketing Agency Read More »
It’s just not good enough to have a good content marketing strategy because with all the competition, you need to find a way to really stand out. Next, with social media marketing growing, bloggers are finding it very easy to get their content in front of people quickly with so much more ease. However, it’s
Moving from a Good to Great Content Marketing Strategy Read More »
Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder these days – as the noise around content marketing becomes louder as well. I love content marketing, and I truly believe that – when it’s done well – it’s
7 Ways to Stop Flailing with Your Content Marketing in 2017 Read More »
Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive and serve as one of the four most effective drivers
4 Compelling Stats That Prove Email Marketing Is Alive – Email Marketing – SMTP services Read More »
Let’s face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn’t get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s expensive. There’s segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on? (This is the part where you
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t have an active presence across every single platform, and that they need to be strategic in how they create content for different channels. That’s why
Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts Read More »
Online or digital marketing is simply all your marketing efforts done on the web to make your brand known, to educate your clients about your company and products, and to generate sales. There are a lot of methods and tools used in digital marketing, and you can certainly benefit from it, no matter the size
