The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers […]
The Digital Marketer’s Guide to Programmatic Marketing Read More »
The content marketing industry is flooded with “rock stars,” and this has led many to think a content marketing strategy is about individual prowess. But this couldn’t be further from the truth. Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. Jolie Miller, content strategy and acquisitions leader at
How to Build a High-Performance Content Marketing Team Read More »
Real estate firms turn to SEO specialists to boost web traffic Compass comes up with variations of popular keywords and then analyzes which ones are most likely to generate leads June 28, 2017 01:50PM TripleMint When it comes to capturing web traffic, luxury real estate firms are digging deep to drive up sales. Brokerages are
Real Estate Websites SEO | Online Real Estate Marketing Read More »
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be written, edited, and, perhaps, even rewritten and edited again. Content marketers are wise to take some cues from publishers and develop a process for
Content Marketing: 7 Tips for Proofreading and Editing Read More »
Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy. As a marketer, it can be challenging to reach millennials. They watch less traditional TV than the
How To Connect With Millennials Using Content Marketing Read More »
Summer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge
The new online provider of digital marketing solutions quickly gains traction in the marketplace by collaborating with top companies and suppliers worldwide to deliver the latest technology to its customers at a substantial cost savings. NEW YORK, NY, June 28, 2017 /24-7PressRelease/ — Iksmarket- www.iksmarket.co – announced today the launch of their new firm specializing
In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67
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The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to review the key performance indicators from your affiliate marketing efforts from January to June. Affiliate marketing KPIs are different than overall ecommerce metrics. Company leaders
Important Affiliate Marketing KPIs, for Mid-year Review Read More »
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The folks at Insurance Technologies Corporation (ITC) have seen their fair share of insurance websites, and after years of creating thousands of websites for insurance agencies large and small, they have developed a few pet peeves. Below, they share a few of them. Website pet peeves Kirsten Thornton, front end web developer at ITC, mentions
Don’t fall victim to one of these marketing faux pas Read More »
