Seth Godin has famously said that “content marketing is the only marketing left.” That’s certainly music to the ears of content marketers, who engage in ever more complex initiatives to garner attention and entice consumer behavior. But as the content marketing industry matures and evolves, I fear that sometimes we’re all guilty at times of […]
A Simple Content Marketing Case Study That Works Read More »
Every marketer has felt the pressure to drive marketing innovation. But what does that really mean for the average marketer, whose role includes a diverse range of different factors? Consider a day in the life of a marketer. You’re managing social campaigns on four different networks. You’re editing blog posts, writing blog posts, and trying
Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? Read More »
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click
Marketing with intent: The combined power of SEO and content Read More »
It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except
How a Quantitative Analyst Can Improve Your Marketing Read More »
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches. In fact, voice search marketing is described as the new
Don’t Overlook Voice Search in Your Online Marketing Campaign Read More »
When it comes to Millennials, brands have a trust problem. They are the largest generation of consumers, but they’re also the least engaged with brands. Tech-savvy Millennials aren’t fooled by stock image advertisements or product posts on brands’ Facebook Pages. In fact, only 1% of Millennials say a compelling ad would make them trust a
Mastering Millennial Marketing With User-Generated Content Read More »
Some are already using the technology in their efforts June 28, 2017 | Advertising & Marketing | Artificial Intelligence Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization (SEO) and
More Marketers Look to AI to Help Develop Content Marketing Strategies Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting Read More »
If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount
Ride the Video Content Marketing Wave to Boost Your Organic Reach Read More »
What do you mean by “my website’s ranking”? If you mean where your site appears in search results, then each page is treated separately, and is assessed separately for each search query. So your site may have an excellent page on blue widgets, which ranks very highly in search results, and a mediocre page on
