Snapchat (NYSE:SNAP) announced a new feature this week that could impact how your business markets to local consumers. Introducing Snap Map Snap Map, as it’s called, is a location based service that shows Snapchat users where their friends are hanging out nearby. So if someone is posting snaps from a local restaurant, you can see […]
In the age of big data, email plays a key role in the day-to-day management of any business, whether it be sending marketing communications or a transactional email based on a user or customer action. There is one aspect that is imperative to all businesses: the security of their customers’ data. It’s also a key
What Makes Mailjet A Secure Email Solution? – Email Marketing – SMTP services Read More »
The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and
The Artificial Intelligence Impact: Friend or Foe to Marketing? Read More »
If you’re in the inbound marketing space, you’ve probably heard of Kayak Online Marketing. Located in the Canadian city of Calgary, Alberta, Kayak Online Marketing is one of the leading inbound marketing agencies in North America. Under the leadership of CEO Randy Milanovic, Kayak has consistently been recognized as a leader in the space, with
A New Adventure – Joining Kayak Online Marketing Read More »
An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content “Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather of content marketing. The words
The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will have direct application in all EU members states – and at which time those organisations in non-compliance may face heavy fines. One in four businesses are ‘unprepared’ for new data laws and a third believe their companies will
GDPR – Right Side Of Automation: A Research Report – Email Marketing – SMTP services Read More »
It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but
The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need Read More »
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it on and off first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.
10 Truths About Content Marketing You Need To Know Read More »
The online marketplace has become very competitive today. No wonder some business owners are throwing in the towel. But that doesn’t have to be you. Search engine marketing (SEM) can turn your business around and grow it to a higher level if you know how to do it well. Here we give you 6 SEM
National Media Coverage and 200k+ Visitors from Hit Reach Content Asset liGo are a large electronics ecommerce retailer based in Glasgow, Scotland. They have been established for more than 10 years, turnover more than £12 million, have more than 40 staff, a 6,000 sqft state of the art warehouse and have recently expanded into Europe. Despite the company being
Smartphone Battery Tips – Content Marketing Case Study Read More »
