Heidi Cohen Interviews Rebecca Lieb New book: Content: The Atomic Particle of Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how […]
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When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features
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Keyword Research: The Ultimate Guide for SEO and Content Marketing Published 11/07/2016 by Jayson DeMers | 12 Comments Table of Contents + Introduction to Keyword Research+ Keyword Research for SEO+ Topic Research for Content Marketing+ Other Keyword Considerations+ Tools for Keyword Research When you search for information, you enter specific words and phrases
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This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across
104 Comments 15 minutes Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. If you’ve followed any kind
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Industries have evolved over the years, with midsized and high-growth businesses quickly being acquired or outpaced by their larger rivals. It’s left a David and Goliath landscape, with most businesses being on the smaller side. Prior to the advent of the internet, larger businesses always had the upper hand when it came to marketing. They
SEO is not as simple as it sounds. Not getting it right can have dire consequences on your business’s online presence. Who does not want traffic on their websites? To make sure you keep customers landing on your website, you need to be search engine smart. Many companies make big mistakes when it comes to
Nothing beats word of mouth for business travel providers seeking new clients. Established players count on referrals, with the most gratifying coming from former users recommending them to new employers. New entrants incentivize to evangelize. The lucky business travel startup hooks a big fish corporate account and rides the wave of publicity. Downstream from big
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If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing
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What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Conductor examined publicly available salary data available on Indeed, Glassdoor, and Payscale for nine marketing job titles in the United States: director of marketing, marketing manager, account manager, SEO specialist, content marketing specialist, social media manager, SEO manager,
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