Cathy Ackermann, Special to USA TODAY NETWORK-Tennessee 12:16 p.m. ET June 23, 2017 Cathy Ackermann, president and CEO of Ackermann PR, was elected to SmartBank’s Knoxville board of directors.(Photo: Submitted) One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and […]
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3 Marketing Insights You Can Learn From the Circus To keep a brand fresh, it must inevitably evolve. However, as the former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, Alma Derricks knows that not every trend is suited to reach all customers in every industry. The trick is
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When many people think of marketing, they think of advertising. However, business leaders want their potential customer base to know more about who they are and what they do—more information than can be explained in a simple ad. Entrepreneurs want to be seen as experts in their field, and this can be achieved through content
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The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of
Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of
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“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
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It’s funny the things you pick up as you spend more time in an industry. Little ideas, strategies, and patterns that are usually completely lost on you in the beginning stages but that the “experts” all seem to know. The blogging industry is no different. There are so many details that, once discovered, make a
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Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie about SEO? Yep. It may seem odd at first glance, but as anyone who’s been around the industry for the past 20 or so years could tell you, there are definitely some
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Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they
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