Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are […]
4 Tools to Easily Create Videos to Diversify Your Content Marketing Read More »
I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was
Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content
Use Interconnected Content To Maximize Content Marketing Results Read More »
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes. Sound a
How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future Read More »
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist
Lies, Damned Lies, and Content Marketing Metrics Read More »
When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth. It was clear that to drive growth amid this disruption, top marketers
How are they Driving the Modern Marketing Organization? Read More »
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
Most marketing and advertising executives (82%) say their organization does not publicize employees’ compensation, according to recent research from The Creative Group. The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or
What Marketing and Ad Executives Think About Salary Transparency Read More »
Posted by randfish I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It
The Case For & Against Attending Marketing Conferences Read More »
Blog images by Alejandra Porta. UPDATE: Inspired by Melanie Ehrenkranz’s piece on Mic and some tenacious and passionate marketers on Twitter, we’ve started compiling a list of talented female marketers eager to get on stage and share their knowledge. If you know someone who fits the description — or you are someone who fits the
How to Promote Gender Diversity at Your Marketing Event Read More »
