marketing

How 2017 Marketing Can Drive More Profitable Sales [Research]

Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer marketing, Market Research Insights, Marketing, PESO model, Rand Fishkin, SEO BLOG / Good To SEO

What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, […]

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The case for cojones in B2B marketing

B2B Content Marketing, B2B marketing campaigns, b2b-marketing, blog, content-marketing, SEO BLOG / Good To SEO

I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits

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2017 Mid-Year Content Marketing Checkup

Content Ideas, Content Marketing Strategy, SEO BLOG / Good To SEO

The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete your internal audit, here are some ideas and questions for consideration to help level up your program. Get rid of the writers

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How to Track Your Clients Marketing Campaign from Start to Finish Small

Agencies: How to Track Marketing Campaigns from Start to Finish

Media Monitoring, SEO BLOG / Good To SEO

Your digital agency launches countless marketing campaigns. They could be for new clients expecting big things, or your favorite customer returning for more.And while every campaign is different, your obligation is the same: to provide the best possible service to the client, and to try to hit their goals. To provide the best service, you need the

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4 Steps to Resisting Shiny-New Marketing Channel Syndrome and FOMO

SEO BLOG / Good To SEO

A new publisher, a new tech platform, or a new marketing channel is being launched daily. People are constantly developing new social networks, content sites, and other ad-supported ventures. One result is some fear of missing out (FOMO) among marketers: Rather than remember and stick to the basics, they jump into shiny-new marketing and advertising

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6 Examples of Insane Honesty in Content Marketing

B2B Content Marketing, blog, Content, content-marketing, copywriting, honesty, insane-honesty, SEO BLOG, Writing / Good To SEO

You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are

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Content Marketing vs. Custom Content | Content Development

Content Development, Content marketing, Online Marketing, SEO BLOG / Good To SEO

Although some people may think it’s sales or advertising, quality content is a major factor in developing an online business. -And, despite the fact that those same people may think quality content should be about the sale, developing content for SEO takes into account that people search to be informed, not sold. Learning how to

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What is a multichannel marketing plan?

Digital marketing strategy, Multichannel marketing plan, SEO BLOG / Good To SEO

…and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have a plan or several plans in place, and will be thinking you don’t need a multichannel marketing plan. Depending on

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Why Live Events Should Be At The Center Of Your Marketing Strategy

Business, SEO BLOG / Good To SEO

In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s and the late ‘00s, businesses began building strong online footprints through email, websites, and social media. But successful marketing strategies of the future will rely less on digital experiences, and

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How a Full-Service Marketing Group Stays Ahead of the Game with WordStream Advisor for Agencies

SEO BLOG / Good To SEO

When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves marketing for yourself AND businesses fixing pipes, installing HVAC systems, and the like. Sound overwhelming? Definitely. Time consuming? Absolutely. MediaBeast Marketing Group is a full-service, conversion-driven agency

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