marketing

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Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on… Please visit Marketing Land for […]

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Tales of the Modern Customer Experience from Top Marketing Experts

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see. The experience that a consumer has (before and after purchase) can be the difference from a long-time customer, or online adversary. 

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Infographic: Rich Media In Email Marketing – Email Marketing – SMTP services

Email marketing has evolved from not-so-attractive plain text emails to amazing HTML emails that we all admire today. We wouldn’t say that plain text emails are no longer useful; they have their advantages. But when text is coupled with visuals, the impact is far superior to text alone. With a smartphone in every hand, more

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What Works in Online Marketing (2017) Survey Results

Ready for a reason to do your daily happy dance? Here’s one for ya: Our second-annual What Works in Online Marketing report (2017 edition) is ready! We all have. At AudienceBloom, we’ve attempted to help answer these questions by creating, executing, and analyzing a survey to uncover the answers to these questions, and then some. Sprawling

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4 Free Methods to Excel at Digital Marketing on a Budget

4 Free Methods to Excel at Digital Marketing on a Budget It’s easy for small businesses to get discouraged when looking at all of the financial resources that larger brands have available at their disposal. However, just because you don’t have a six- or seven-figure marketing budget, doesn’t mean you can’t be successful.  Digital marketing

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Why you should go to content marketing conferences

Me, Lee Odden and Jennifer Lund getting photo-bombed by juvenile Ann Handley, some guy with a beard and his office-mate. I’m sitting in one of those multi-airline lounges in Oslo airport.* Thinking about the very cool, one-day event I just participated in: Epic Content Marketing Norway. Run by the most laid-back organiser I’ve ever met

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3300+ Words Worth of Non-Obvious Marketing Tactics

Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1 Promote it on Facebook. Step #2 Try Google AdWords. Step #3 Build an email list! Step #4 Interact with people through blog comments. Step #5 Post on forums and link back to

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Back to Basics A Primer on Marketing Metrics 351x200

Back to Basics: A Primer on Marketing Metrics

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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