A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, you have to think about utilizing multiple […]
“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the
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You shouldn’t underestimate the power of using Stories to engage your social audience. Facebook, Instagram, Snapchat—every major platform has a Stories function that brands can tap into to boost reach with thoughtful, engaging visual content. With every feature update, Stories is quickly becoming an effective tool for marketers to weave a bit of authenticity into their marketing efforts. In this
There is a common belief that the Internet’s language is English by default. The truth is that 70% of Internet users, even if they do understand English, are in fact non-native English speakers. In the “Can’t Read, Won’t Buy” report, Common Sense Advisory found that 75% of customers prefer to purchase products when targeted in
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Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage
When we think of international marketing, we often think of shipping, transatlantic package rates, brick and mortar transactions, different languages, and so on. We might also think of faraway places, unreachable unless you run a large, multinational business. With the World Wide Web, of course, the world has become attainable. From anywhere in the world,
In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow – at least when compared with B2C. Hopefully, you’ve already built your buyer personas, too, having gathered and utilized extensive knowledge about their
How to Win High-Value Clients with Account Based Marketing Read More »
Google Alerts is the most powerful free marketing tool that you’re not using. And by not doing so, you’re missing out on opportunities to grow your traffic, your brand and your income each and every day. For completely free you can access thousands of pieces of targeted information right in your inbox. Spoon-feeding you the
How To Set Up Google Alerts Like A True Internet Marketing Ninja Read More »
If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,
Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content Read More »
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