LinkedIn has added some new enhancements to its messaging tools to help boost connection in the app. Source link
LinkedIn Rolls Out New Messaging Tools to Enhance On-Platform Connection Read More »
geralt / Pixabay The most basic question in the sales process is, “why should I buy this?”. The best sales reps have all the answers they need when it comes to answering this question – and any others they encounter. But sales managers should look deeper to find out if the whole sales team uses
Efficient Sales Messaging Through Consistency and Motivation Read More »
Facebook has released a new report which looks at the rise of messaging apps for business use. Source link
Facebook Outlines the Growing Case for Business Messaging in New Report Read More »
Remember when social media became a thing? The various platforms acted as windows into the lives of our friends, family members, acquaintances, and in many cases, even strangers. Social media allowed us to share insights and snippets into our lives in ways that we hadn’t before, and it was all so personal and intimate –
How Businesses Can Personalize the Customer Experience with Messaging Apps Read More »
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
Mobile devices are ubiquitous. I don’t go anywhere without mine, and I bet you have a smartphone with you now. In fact, you may be reading this on a mobile device. But are you doing everything you can to connect with shoppers on mobile? Because according to a survey from Quiq, a provider of chat
Is Text Messaging a Game-changer for Ecommerce? Read More »
Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began testing last week. Now, messages to a business will show up in the business profile’s main Direct inbox versus the pending folder, and businesses will be able to star and filter conversations
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing
B2B Positioning and Messaging: Tips and Advice Read More »
As the world’s largest platform for “professionals,” LinkedIn recently made a curious move. As explained by LinkedIn: “For the next generation of professionals, visual communication using GIFs and emojis is second nature and a universal language. To make it easier for you to communicate on LinkedIn, we’ve teamed up with Tenor to integrate GIFs directly
How to Use LinkedIn’s New GIF Messaging Feature to Boost Your On-Platform Efforts Read More »
