messaging

Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Channel: Display Advertising, Display Advertising, Display Advertising: Ad Blocking, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, SEO BLOG /

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. […]

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Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Why Mobile Messaging Should Be Part of Your Marketing Strategy

SEO BLOG /

Delta’s newest perk is better than free booze – it’s free in-flight mobile messaging. The airline company announced recently that customers on its Wi-Fi enabled planes will be able to communicate via WhatsApp, iMessage, and Facebook Messenger – at no charge. As per Tim Mapes, CMO of Delta: “We know many of Delta’s customers want or need

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How to Market Through Text Messaging and Chatbots

Content Distribution and Promotion, Content Marketing Examples, Content Marketing Tools and Technology, SEO BLOG, Social Media /

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through

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BlackBerry sues Facebook, claims messaging apps infringe on multiple patents

Channel: Mobile Marketing, Facebook: Business Issues, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, SEO BLOG /

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringing on BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t produce the desired outcome for BlackBerry. The suit states seven counts of infringement. The

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How to Choose a Messaging App for Your Marketing Campaign [Infographic]

SEO BLOG /

We live in a world of non-stop connectivity. Every minute, every second, people are talking to each other and exchanging stories. And thanks to messaging apps, sharing your stories with the world has never been easier. In 2017 alone, there has been an estimated 1.82 billion people using messaging apps on a daily basis, and

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BlackBerry is Now Suing Facebook for Copying Its Messaging Technology

Blackberry, Facebook, messaging technology, Patent Infringement, SEO BLOG, SocialMediaNews /

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made

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Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant

SEO BLOG /

With 902 million daily logged in users sending 38 billion messages daily, WeChat is China’s social networking platform of choice. It has evolved into a one-stop shop for the everyday needs of the Chinese, enabling them to socialize, make payments, shop online for luxury goods, and search for relevant information while travelling – all without

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