messaging

Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions. If you have a chatbot that sends subscription messages

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How to use keyword research to define a promotional campaign’s messaging and themes

Understand different keyword research steps and techniques to begin outlining possible campaign themes and ideas As one of the fundamental, foundational elements of effective search engine optimization (SEO), keyword research enables digital marketers to understand what consumers are looking for online and the potential opportunities to capture this interest and attention through the creation of

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