Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 […]
Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social. But marketers can realize results like those and see
How to Match Your Key Metrics to Your Content Goals Read More »
Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more
Instagram Stories Analytics: How to Measure the Metrics that Matter Read More »
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming.
How to Audit Your PPC Campaign & Identify Metrics for Success Read More »
Every salesperson wants a healthy pipeline, but many don’t have a reliable way to take its temperature. Beyond just “healthy” or “dry,” what do you need to look at to truly gauge the health of a sales pipeline? You definitely need to know the metrics of each stage of the pipeline and how they can
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates,
15 Email Marketing Metrics & KPIs You Should Track Read More »
By Kash Mathur Success in the startup space is no small undertaking. You’re trying to validate your product and simultaneously trying to develop a customer base, secure funds, establish a sustainable business model, and find the right people to bring on board. All that and figuring out how to scale, too! With your attention so
Are You Focusing on the Right Key Metrics to Scale Your Startup? Read More »
February 21st, 2020 Marketing Erica Perry In a new report from Forrester Consulting, 164 brand marketers across the retail, automotive and CPG industries were asked about their understanding and use of mobile advertising metrics. Here, we’re breaking down the most important insights from the results and how these can help marketers improve their efforts. Read
Can Attention Metrics Improve Mobile Advertising? Read More »
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey conducted in 2019 among 329 professionals involved in developing transactional email campaigns (e.g., shipping confirmation messages, new user onboarding messages, etc.) for their
Transactional Email Metrics: Measuring Effectiveness Read More »
Paula Dorado – February 18, 2020 It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news,
Top 4 Instagram Metrics to Track Other Than Likes When Growing a Brand Read More »
