Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue […]
[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics Read More »
Understanding the intricate metrics that help you measure the performance of your content marketing strategy is no easy cup of tea. Yet, it’s important to take the time to do so. The success of your content marketing campaign depends on the right efforts put in the right direction. Thus, content strategists the world over take
Content marketing performance metrics: 8 things to measure Read More »
Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size
How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage Read More »
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over
All About Website Page Speed: Issues, Resources, Metrics, and How to Improve Read More »
To get an update on search ranking factors and the state of local search engine optimization and marketing, Search Insider caught up with experts Pete Meyers, marketing scientist at Moz, and Neil Crist, VP of product and engineering at Moz. As the two experts points out, local SEO continues to change from an explosion of
Should Businesses Get Hung Up On Website Metrics? 01/30/2019 Read More »
Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension. Should you get excited? The plugin is deceptively basic. However, it’s worth a look because if some of the factors the plugin measures correlate to actual ranking factors, then it may be worthwhile to add this to your SEO toolbox. The
Google Releases an SEO Tool that Measures 10 SEO Metrics Read More »
Sales reports provide insight into a business’ customer base and market position. They typically provide information on the number and value of deals closed, as well as potential leads. But a sales report is more than a simple presentation of data. Sales managers use it to analyze performance and develop strategies. They also measure the
Sales Report Guide To Key Metrics and Data Visualization Read More »
Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they pickier, discerning, and difficult to pitch to – they are also hard to track down. Nowadays, they can be found in multiple
5 Brand Monitoring Metrics You May Not Be Tracking Read More »
Amazon has introduced new metrics that capture insights on new customers that converted from seller’s ad campaigns. The “new-to-brand” metrics are available for Sponsored Brands ad campaigns — the search-triggered ads that showcase several products and formerly called headline search ads — as well as video and display ads. Why you should care The segment
Amazon adds customer acquisition metrics for Sponsored Brands campaigns Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week Read More »
