Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: […]
We’re now marketing in an era where SEO and content marketing go hand in hand. If you want to drive success from the search engines, you need create great content. Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to
Top 13 SEO Metrics to Track Content Performance & Engagement Read More »
Google Analytics is a tool that almost everyone who owns a website uses in tandem with other analysis software. You can easily spend hours scrolling through data points with a wide range of metrics available through Google Analytics. But mindlessly scrolling isn’t going to get you anywhere. You have to understand the metrics you’re looking
Want to Boost Sales? 5 Google Analytics Metrics You Need to Track Read More »
There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided. To help guide you, let’s dive into the big picture of business conversion metrics to help you determine the best KPIs to track. 1. Revenue Revenue is the lifeblood
15 Important Conversion Metrics & Business KPIs You Should Track Read More »
This is the time to conduct a year-end analysis to help plan for 2019. Here are some basic metrics to analyze, to see what worked and what didn’t. Sales Overall sales. To calculate the year-over-year growth rate, subtract 2017 sales from 2018 sales and divide it by 2017. You can use this growth metric on
Potential search marketing clients will often call in and start the conversation by saying, “I want my business to rank number one on Google, can you help me?” Ranking number one is the primary focus of every business owner when it comes time to discuss search engine optimization. It is the wrong approach for several
Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates. There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business. Source link
Email Marketing Metrics: Everything You Need to Know Read More »
Is one of your top business goals for 2019 to improve the ROI of your emails? If so, you may have added redesign your email template, change up your subject lines, or start a newsletter on your list of things to do in the new year. However, to truly drive your email marketing campaigns forward,
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimization at
