Metrics

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Marketing Tools: Analytics, Retargeting & Remarketing / Good To SEO

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly […]

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What Account-Based Marketing (ABM) Metrics Are You Tracking?

Marketing / Good To SEO

rawpixel / Pixabay Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer’s Journey. This tactic has become so effective that 81 percent of North American B2B marketers claim

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SearchCap: Google Posts traffic changes, Google China & ABM metrics

SEO BLOG / Good To SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link

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All the ABM metrics to measure for your quarterly reporting

ABM: Account-Based Marketing, Analytics, Channel: Martech: Analytics & Data, marketing automation, Sponsored Content / Good To SEO

You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and

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Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

SEO BLOG / Good To SEO

If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now

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Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse

SEO BLOG / Good To SEO

Google PageSpeed Insights now uses Lighthouse as its analysis engine. This change was made in order to create consistency between Google’s web page performance analysis tools. Previously, Google’s tools used different analysis engines which resulted in different recommendations from each tool. Users can now get the same performance audits and recommendations on the web, from

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Forget SEO ‘link building’ – three metrics PR people should obsess over instead

SEO BLOG / Good To SEO

The tweets are getting more frequent and the journos more irritated as link “requests” (read: begging) come through after every brand mention – my personal favourite being a link request for a mention of “William Hill” in a store burglary piece… Our website once reported about a robbery at a local William Hill.

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7 SEO Performance Metrics That Matter to the C-Suite

SEO BLOG / Good To SEO

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive

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Facebook missteps highlight what happens when you can’t trust platform metrics

A-Post to MarTech Today, Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Facebook: Video, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view time. The following year, it acknowledged over-charging advertisers for clicks on link-based mobile video carousel ads. As recently as October, Facebook video ad counts made the news again when a

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New Google Ad Position Metrics

AdWords Updates, Average Position, Bid/Budget Management, Google ads, Google AdWords, impression share metrics, lost is, Search / Good To SEO

In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position.

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