Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many […]
Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do in Google Analytics, whether you know it or not. When navigating Google Analytics with a full comprehension of scope, you’re a force to be reckoned with. ⛔ WARNING: Without a fundamental
Google Analytics Scope: Why Metrics & Dimensions Matter Read More »
Pexels / Pixabay Metrics are important. They provide a means of helping us understand whether we are on target to achieving our goals. They also give us insight into potential changes in the market. As we “instrument” more of the selling process, whether through CRM, mobile tools, and other means, we have the capability of
What are the key metrics you need to track in order to measure your actual business success? Contributor Pam Moore provides her insight in this new podcast. Source link
Do Social Media Engagement Metrics Really Matter for Your Business and Why? Read More »
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the weeds as well. There’s nothing inherently wrong with a simple average, but in many cases
Bing histograms reveal better business intelligence metrics with data distribution Read More »
Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. As soon as an email is deployed, recipients start to open and click. Within a few days, there’s much data to
Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been used by advertisers to try
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is
What You Need to Know About Google’s New Search Ad Position Metrics Read More »
Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart – things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) and, of course, Conversion Rate (CR). These are what I call the ‘hard’ marketing metrics
Add customer experience metrics to your marketing scorecard Read More »
As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr! Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging. But what if other countries who speak your language still need that niche topic or idea!? By simply tailoring
