How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have […]
11 Metrics Every Marketing Manager Needs to Track Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead Read More »
Image: Google To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why it matters. Average position has always been a bit of a fuzzy indicator of where your ads appear
Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO first broke onto the scene, it was quickly discovered that webmasters could manipulate search results
How UX design affects your user metrics and SEO rankings Read More »
Which metrics will best define the success of your content efforts? Check out this infographic. Source link
23 Metrics to Measure Content Marketing Success [Infographic] Read More »
As detailed last week by Econsultancy’s Rebecca Sentance, Facebook’s faux pas with metrics it supplied to advertisers and publishers are causing new headaches for the social networking giant after a group of advertisers suing the company are claiming that the magnitude of Facebook’s errant algorithms, which inflated a number of metrics, was much higher than
When data and metrics cause companies to make bad decisions Read More »
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you
Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while
How to Get More Keyword Metrics for Your Target Keywords Read More »
Facebook is facing allegations of a cover-up of a mistake with its metrics – and the impacts of that cover-up could be significant. Source link
New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook TV, YouTube ad metrics, native ad tests Read More »
