Metrics

The 10 Most Significant SEO Metrics You Need To Study and Improve

Understanding how your SEO efforts are actually working requires studying the data created by the traffic you receive after implementing new tactics. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices there are now a wide

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Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users

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Why Marketing Depends on Metrics and How to Measure for Success

In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or

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