YouTube has announced a new expansion of display options on ads, as well as improved Brand Lift measurement. Source link
YouTube Adds New Ad Extensions, Improved 'Brand Lift' Metrics Read More »
Mostly when I write I write first and draw later. But when I do sales graph cartoons it’s often backwards. Take this cartoon, for example. I drew this graph and that arrow going back over the axis and pondered it for a while. Then my wife looked over my shoulder and said “what’s going on
Understanding how your SEO efforts are actually working requires studying the data created by the traffic you receive after implementing new tactics. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices there are now a wide
The 10 Most Significant SEO Metrics You Need To Study and Improve Read More »
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users
Google Introduces New Metrics to Help Marketers Test Ad Strength Read More »
Nowadays, the pursuit of links has been based solely on a specific number set on link metrics. If a link opportunity is not higher than a set standard, i.e. DA30, then it’s not worthy to pursue at all or has absolutely no value. Sidenote: This post is inspired by David Farkas’ old post on domain
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved
The Case for Email Marketing Metrics: Top 5 Best Practices Read More »
Most marketers do not have a standardized process for measuring the return on investment (ROI) of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB). The report was based on data from a survey conducted in February 2018 among 182 marketers who work for large
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or
Why Marketing Depends on Metrics and How to Measure for Success Read More »
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, we need to look at engagement performance to evaluate the
Optimizing for Earned Metrics in YouTube Campaigns Read More »
Facebook has announced a range of updates to its video metrics in order to provide more detail on user behavior. Source link
Facebook Updates Video View Metrics to Provide More Clarity on Performance Read More »
