Metrics

ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge,

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4 Service Desk Agent Performance Metrics that Influence the Customer Experience

Continually improving the customer experience and satisfaction with service support is a goal of every service desk. While there are many metrics that influence measures of customer satisfaction, the four service desk agent performance metrics discussed here are among those that have a great impact and should be monitored in real-time, as well as trends

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Metrics & ROI – Marketing Smarts Podcast: Calculating the ROI of Social Media : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says. Years ago, I heard

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey.

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How to Measure Quality Relationships Using Engagement Metrics

To be successful at Account Based Marketing, you must answer two fundamental questions: 1) “Are the right people at accounts spending time with our company?” 2) “Is that engagement going up over time?” These are leading indicators of success. After all, ABM is all about quality and not quality. Fortunately, when you have account analytics,

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Metrics & ROI – Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would

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