Metrics

Facebook updates video ad metrics & adds Moat as measurement partner

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today, […]

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ironSource releases new platform to track playable ads’ metrics

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge,

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Which Metrics Matter to B2B Marketers and Businesses

SEO BLOG / Good To SEO

B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. The report was based on data from a survey conducted in May 2018 among 185 marketers who work for B2B technology companies in North America and Europe. Some 72% of marketers say lead metrics

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How to Turn Your Business Metrics from Blah to Beneficial

Management / Good To SEO

In order to achieve your business’s main goals, you have to constantly measure your progress using the metrics that are most relevant to your mission. I spoke with Jim Thie, CIO of Year Up at Salesforce’s Dreamforce conference in San Francisco. Year Up is a non-profit organization that focuses on workforce development for young adults

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4 Service Desk Agent Performance Metrics that Influence the Customer Experience

customer experience, customer support, CX, helpdesk, IT Operations, ITIL, ITSM, ITSupport, service management / Good To SEO

Continually improving the customer experience and satisfaction with service support is a goal of every service desk. While there are many metrics that influence measures of customer satisfaction, the four service desk agent performance metrics discussed here are among those that have a great impact and should be monitored in real-time, as well as trends

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5 Metrics for Evaluating Influencers and Predicting ROI That Most Brands Aren't Using

SEO BLOG / Good To SEO

With influencer marketing on the rise, so too is the need to ensure you're influencer efforts are effective. Here are some tips. Source link

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Metrics & ROI – Marketing Smarts Podcast: Calculating the ROI of Social Media : Marketing Podcast

Advertising, Metrics & ROI / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says. Years ago, I heard

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

SEO BLOG / Good To SEO

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey.

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How to Measure Quality Relationships Using Engagement Metrics

Marketing / Good To SEO

To be successful at Account Based Marketing, you must answer two fundamental questions: 1) “Are the right people at accounts spending time with our company?” 2) “Is that engagement going up over time?” These are leading indicators of success. After all, ABM is all about quality and not quality. Fortunately, when you have account analytics,

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Metrics & ROI – Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast] : Marketing Podcast

Marketing Strategy, Metrics & ROI, Sales / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would

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