Metrics

Metrics & ROI – How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Testing results,” Justin Rondeau told me during this week’s episode of Marketing Smarts, “are by their very nature degenerative.” Justin, who is chief editor and evangelist at a WhichTestWon.com, was explaining why testing your online campaigns, landing pages, forms, website, […]

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A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder

Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As

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NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable

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What are dimensions and metrics in Google Analytics? • Yoast

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete

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Metrics & ROI – The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014). A graduate of Ohio University’s E.W.

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17 Digital Marketing Metrics You Should Be Tracking In 2018

Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – creating websites, joining social media networks,

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Marketing Day: F8 announcements, Google AdSense impression metrics & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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