Metrics

The 4 data metrics your marketing team needs to track for better conversions

Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how to use them to boost sales. Thanks to advances in big data and analytical technology, […]

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10 Video Marketing Metrics to Help You Establish ROI

SEO BLOG / Good To SEO

Many marketers find tracking the ROI of their video campaigns to be tricky, but that is often the result of poorly developed strategy and improper goal-setting. Broadly speaking, all video marketing will be looking to do one of three things: build brand awareness and trust, increase sales, and educate and inform your customers and potential

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Metrics & ROI – Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts [Podcast] : Marketing Podcast

Marketing Strategy, Metrics & ROI, SEO BLOG, Social Media / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Semple is chief marketing officer at SmartBear, a company that specializes in automation, development, and monitoring tools to build better software and applications. I invited Bryan to Marketing Smarts to talk about the evolving B2B customer journey and how modern

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6 Metrics You Can Track to Get More Sales While Spending Less – Small Business Trends

Marketing Tips, SEO BLOG / Good To SEO

Metrics, tracking, analytics … these are terms and practices business professionals are probably all too familiar with — and for good reason! By measuring key sales metrics, business owners can more reliably predict sales performance and can keep sales-related costs in check. Sales, leads and profit margins are tracked by nearly every business owner, but

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Metrics & ROI – B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast] : Marketing Podcast

market research, Metrics & ROI, segmentation, SEO BLOG / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At this point businesses can (and do) measure practically anything, but which measurements really matter? How should you structure your company’s database? Which sources should you mine for valuable data? And how often do you need to cull that data

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A Better Way To Show Your Campaign’s Key Marketing Metrics

b2b, Consumer, marketing metrics, SEO BLOG / Good To SEO

As marketers we love metrics. At the mention of metrics, you’re probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren’t close to the process don’t have a framework to understand

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Media Ratings Council Confirms First Stage of Facebook Ad Metrics Audit

SEO BLOG / Good To SEO

While Facebook’s working to reassure users that their personal data is safe in the wake of the Cambridge Analytica scandal, the company is also continuing its efforts to assure advertisers that the data it provides on ad reach and response is accurate. On this, Axios has reported that The Media Ratings Council (MRC) has now

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Metrics That Matter for Web Personalization

b2b, Consumer, marketing metrics, SEO BLOG / Good To SEO

You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions

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Metrics & ROI – Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast] : Marketing Podcast

Marketing Strategy, Metrics & ROI, SEO BLOG / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, has helped all kinds of organizations achieve marketing success. From serving as Intel’s corporate brand director—responsible for managing the company’s entire worldwide brand identity—to acting as

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