Twitter is one of the most popular social media platforms in the world. This simple, but effective sharing channel has: It’s no wonder so many companies want to tap into the potential of Twitter for their own social strategies. The fast-paced nature of this platform means that it’s a great way for brands to start […]
As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to
Will the Real Key Metrics for Email Please Stand Up? Read More »
5 Social Media Metrics that are Important for Your Small Business – SumAll 5 Social Media Metrics that are Important for Your Small Business – SumAll
5 Social Media Metrics that are Important for Your Small Business Read More »
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless
Key Content Marketing Metrics for the Fearless Marketer Read More »
PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible to derive any insight into the sales growth they brought
The 5 Most Important Digital Marketing Metrics for CEOs Read More »
PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is
Here are the key metrics and templates you need to create a PPC report Read More »
If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at
5 Key Marketing Metrics for Social Media Your C-Suite Cares About Read More »
As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees. While numerous potential measurements exist, some key marketing metrics can help guide results
Key Marketing Metrics for Buyer Journey Conversions Read More »
