There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can […]
Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics Read More »
For awhile in my business, I looked at income as the only marker of success. I was completely income focused because it seemed like everywhere I turned other business owners were using income as the top metric to measure how well they’re doing. Income is the greatest motivator for some people. There’s nothing wrong with
The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next
ABM Key Marketing Metrics to Track at Every Stage of the Funnel Read More »
Facebook has announced a change to some of their ad metrics to better clarify how they’re calculated, while they’re also removing some ‘unhelpful’ metrics to help marketers stay focused on more actionable objectives. First off, on clarification – Facebook will be adding some new labels to their metrics to highlight exactly how they’ve been calculated.
Facebook’s Removing a Range of Ad Metrics and Adding New Data Labels for Context Read More »
Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is
Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers Read More »
The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts from businesses, brands etc., and more personal content shared by friends and family. And now,
Facebook is making its Ad Metrics easier to understand Read More »
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics
Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels Read More »
Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers,
What Key Marketing Metrics Matter for Your Website? Read More »
Once upon a time, social took up just a tiny corner in the world of marketing. Oftentimes, companies reluctantly threw a small percentage of their budget at it without really investing much in the way of staffing, strategy, or analytics. But as anyone knee-deep in the evolution of the industry knows, those days are gone.
Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social
4 Key Marketing Metrics for Social Media That Will Prove ROI Read More »
