Metrics

Going beyond Super Bowl engagement metrics to find what consumers really think

A-From MTT, Analytics, Channel: Martech: Social, Facebook, SEO BLOG, Social media marketing, Super Bowl Advertising, twitter /

Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials. […]

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1 Shocking Stat About Content ROI and Content Metrics

BrandViews / Seismic, SEO BLOG /

We talk a lot about the importance of measuring the effectiveness of all the content that Marketing creates. It’s necessary to have insights into how those pieces are performing to ensure that resources and time aren’t being wasted. Not only is it important to measure whether Sales is actually using the content, it’s also crucial

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Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

Digital Marketing, EnterpriseCustomer, leaked metrics, SEO BLOG, Snapchat, SocialMediaNews, story sharing /

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map and Discover section. What’s even more troubling is that based on the leaked metrics, the

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6 AdWords metrics you should optimize for better ROI

AdWords, AdWords metrics, AdWords optimization, AdWords Quality Score, paid search, PPC, ROI, SEO BLOG /

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget

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Santa tracker, Google API terms & SEO metrics

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Using Metrics to Boost Performance

7-Figure Playbook, Analytics, Building A Brand, business insights, ceo, conferences, cyfe, digital marketing agency, entrepreneur vlog, Eric Siu, grow your business, metrics, Performance, SEO BLOG, weekly recap meetings /

Home Blog Analytics What Gets Measured Gets Managed: How to Use Metrics to Boost Performance Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Why is it important to use metrics to boost performance? When it comes to growing your business,

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6 Engagement Marketing Metrics & How to Improve Them

Marketing, SEO BLOG /

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while

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