Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to […]
Which PPC metrics matter? Lessons from half a million keywords Read More »
It’s one of the simplest customer retention tools in recent times. And ANYONE can use it – it’s that easy to setup and use. I’m talking about web push notifications. (RELATED: Website Push Notifications: A New Way to Follow Up with Website Visitors (Without Getting Their Contact Information)) Once you have your web push notification
Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly,
How to Measure Digital Marketing Metrics and ROI Read More »
Customer support metrics can be tricky business. Each metric can tell a different story; your team’s CSAT might be low because they’re not responding quickly enough, or maybe it’s because customers have to continually get in touch with customer service. Only by measuring key metrics alongside and against each other can support leaders get a
The Best Customer Support Metrics to Highlight Your Team’s Performance Read More »
As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
November 20th, 2017 Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales. As with all marketing,
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness Read More »
Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove your value. You need to show that your company needs you
The 10 Most Important Social Media Metrics to Monitor Read More »
As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss. Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money.
3 Underrated Metrics That Will Improve Your PPC Performance Read More »
Competitor research and monitoring is a must for any growing business. And it’s not just about copying! Monitoring competitors gives you so much more than just a marketing to-do list: You discover new tactics, learn to implement trends, discover gaps in the market you could fill, collect leads, learn from other businesses’ mistakes, and so
