Metrics

4 Metrics You Must Measure for Social Media Success

Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s happening right now then you may be wasting your time. In this article,

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Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know

Your marketing team has an incredible campaign ready to publish. The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles. All these pieces must be in place before you launch the campaign, and the focal point of the

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The Metrics Every E-Commerce Store Should be Tracking

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks

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3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to

I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business

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Facebook video metrics, affiliate marketing strategies & canonical tags

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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