A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world – especially if they know inside and out the idea of metrics, and how to follow them. Today, most know the basics of metric follow: leads and traffic and other such basic metrics. […]
7 Types of Content Marketing Metrics Worth Tracking Read More »
Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s happening right now then you may be wasting your time. In this article,
4 Metrics You Must Measure for Social Media Success Read More »
Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics Read More »
Your marketing team has an incredible campaign ready to publish. The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles. All these pieces must be in place before you launch the campaign, and the focal point of the
The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks
The Metrics Every E-Commerce Store Should be Tracking Read More »
I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business
3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to Read More »
Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video
What if Google assigned a “content score” to every page on your website? Experts now think that’s exactly what Google does. Every page, every post on your site gets assigned a numerical ranking. For simplicity’s sake, let’s assume that score is on a scale of 1-10, like the AdWords Quality Score. It makes sense. Google,
How Google Scores and Ranks Your Content: 5 Metrics Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook video metrics, affiliate marketing strategies & canonical tags Read More »
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s
5 metrics to measure the success of Facebook videos Read More »
