You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t. In other words, you can track them, but don’t rely […]
6 Metrics You Think are Important But Really Aren’t Read More »
Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows
How to Map Behavioral Metrics Into Your Key Business Drivers Read More »
The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by
Engagement Insights Easily Delivers Marketing Metrics You Care About Read More »
Many of us who were kids in the ‘70s have strong memories of being taught that The Metric System was on the way. As we memorized facts like how many centimeters are in a foot, we were told that we’d soon be thinking about distance in terms of meters rather than yards and that we’d
Know Your B2B Marketing Metrics: Measure Your Way to Success Read More »
Are you tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results is a widespread issue across agencies and brands. It’s a tough cycle to break, and most marketers aren’t sure where to begin. Start with
Publishing content and hoping it’s getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness. First, consider what you are looking to achieve from your content marketing campaign. If you don’t have at least a
Following Google’s announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that “call commerce” is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for
As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in May 2015 but is as relevant as ever. Dig in! If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the
These Are the PPC Metrics That Actually Matter Read More »
In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday
4 deceptive Google Analytics metrics that fool retail marketers Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not… Please visit Marketing Land for the
Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads Read More »
