Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loyalty is […]
News Heads 3 SEO metrics every CEO should knowThe Business JournalsIn today’s world, we have the ability to find a solution to any problem with the click of a button. Google has transformed the way we can try and solve our biggest challenges, both personally and in business. As a result, search engine optimization has
3 SEO metrics every CEO should know – The Business Journals Read More »
weinstock / Pixabay Hiring freelancers to fill your talent gaps isn’t just smart. At some point, it may be your only option. That’s partly because more people are shunning traditional jobs for the flexible freelancer life. In fact, one report estimates by 2020, four out of ten workers will be freelancers. The same report shows
LinkedIn Company Page metrics are now live on SumAll. All of your best data from your company pages on SumAll are now available in your email digest once you connect your pages. These metrics will allow you to be able to see follower counts and post activity at a glance as well as keep track of any changes
How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise, it’s essentially a light-weight app.
The State Of Interactive Content Metrics [Research and Tips] Read More »
A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often suck. I want to try to help fix this by drawing from the Convince & Convert team’s experiences with dozens of brands. I
Let’s be honest, Facebook gives you a lot of data. The only network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s only useful if you understand
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t? Are you looking at analytics? Tracking metrics? It’s easy to fall into rabbit holes of looking at numbers and
When measuring the effectiveness of paid advertising, you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and
If I gave you $1 to spend in your business, where would it go? Your first instinct might be to invest in Facebook ads, or maybe to sock it away and save for the latest marketing software. But the highest return on investment (ROI) might come from a surprising source: your email marketing. The Data
