Metrics

Webinar: Mobile Metrics that Matter in Local, Mobile SEO with Mobile-First Indexing

February 16, 2019 Mobile-First Indexing is more about Google organizing information around the Knowledge Graph, than it is about a mobile crawler. This presentation, originally given at the LocalU conference in Santa Monica, CA, reviews three case studies about how Mobile-First Indexing (we like to think of it as Entity-First Indexing) is impacting search results […]

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5 Metrics Crucial to SEO Success

SEO BLOG / Good To SEO

As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google. Before I dive into today’s topic, let me first share a few statistics in case you don’t believe in SEO: SEO is an $80 billion industry, and that number

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Uncovering the Metrics Behind an Award-Winning Email

SEO BLOG / Good To SEO

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers,

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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

SEO BLOG / Good To SEO

If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and

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Moz Develops New Metrics For SEO Analysis 10/14/2019

SEO BLOG / Good To SEO

Moz’s Domain Analysis, a free tool from the search marketing analytics and SEO company, launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the company’s scientists. Those include the typical metrics such as domain authority, linking root domains and spam scores, as well as

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Data Metrics for Indie Musicians: What Role Do They Play?

SEO BLOG / Good To SEO

Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. _______________________________ Guest post by Carter Wilson from Berklee College of

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Moz launches Domain Analysis, free tool for SEO metrics

SEO BLOG / Good To SEO

Domain Analysis, a free tool from search marketing analytics company Moz launched Wednesday. The website provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer the

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GDPR-compliant companies outperforming peers across a wide range of metrics

SEO BLOG / Good To SEO

According to a new report from Capgemini research, compliance with the EU’s GDPR has yielded a range of significant and perhaps unanticipated benefits, from increased consumer trust to better customer engagement and revenue growth. Overall, the researcher says that “[GDPR] compliant organizations have outperformed non-compliant [companies] by an average of 20%.” Only 28% complaint so

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4 essential metrics for measuring e-commerce post-purchase conversions

ecommerce, Ecommerce analytics / Good To SEO

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then,

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