I hesitated writing this, I’m calling out a colleague who I think is providing very well intended, but misleading advice. This individual is genuinely trying to be helpful, he’s trying to simplify something that tends to get very cloudy and confusing. In sales we are deluged with all sorts of metric, most of which are […]
Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most experienced of search marketers. Among the most complicated to sort out and understand are the “share” metrics. While they are excellent for identifying growth opportunities and identifying visibility gaps, figuring out
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of
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With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data. One thing we know for sure: you should be investing in Instagram and Instagram Stories strategies. Not convinced? Instagram provides the perfect platform for you to share a variety
Instagram Impressions, Reach, and Other Metrics You Might Be Confused About Read More »
As with any marketing strategy, keeping tabs on the performance of your various initiatives is essential, including on Instagram. But when it comes to digging into your Instagram metrics, it may not always be clear where to start or even which are the most important. To make this determination, consider the following question as a
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There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try and drive more traffic to their storefront or bring more readers to
5 Social Media Metrics Every Marketer Needs to Understand Read More »
Use these essential KPIs to better measure your marketing campaigns and improve overall performance. Source link
5 Essential Content Marketing Metrics to Measure Read More »
Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be
Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be Read More »
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics only to realize they added no
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Meaningful and actionable. I learned the meaning of those two words very early in my career and they have stuck ever since. If you’re a small business that wants to grow, you can’t underestimate the value of sales metrics. On a macro level, metrics allow you to set realistic goals for company growth and measure progress. On
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